
Published Projects
Visit the websites to discover Shalini's impactful contributions to the field and unlock valuable resources for your professional growth.
I Am The Next PM
I Am the Next PM" is a comprehensive guidebook that aims to demystify the intricacies of breaking into product management. The book illustrates an actionable roadmap to build a successful career in product, from ideation to onboarding. Beyond tailoring your resume or preparing for the different product interviews, this book lays out an actionable framework to help you network and explore PM roles, negotiate salary, choose the right company, and even set yourself up as a new PM through a strategic 30-60-90 days plan.
To buy your copy from Amazon Kindle, please click on the link provided - Grab Your Copy Here...
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The Launch Paradox: Product Manager's Secret to Success
Product launches can fail for many reasons, often rooted in the complexities of the market and the intricacies of product management. One common issue is inadequate market research and understanding. In a study by CB Insights, 42% of startup failures were attributed to a lack of market need. This highlights the importance of thoroughly assessing market demand and customer preferences before the launch. Another critical factor is poor timing, as a report from Statista shows that 13% of product failures result from launching at the wrong time. An overly competitive landscape can also lead to failures, with 19% of startups cited in CB Insights’ research failing due to competition. Click to Read More....

Elevating B2B Products Through User-Centricity
This article delves into the indispensable significance of user-centric design in B2B product development. While current tools often fail to address user needs in the ever-evolving landscape, a user-centric approach is a game-changer. We explore the challenges unique to B2B products and highlight the key distinctions from B2C counterparts. Click to Read More...

One Post You’ll Need to Crack the Most Dreaded Product Design Interview.
Product management interviews are currently the trendiest and most exciting kind of interviews, but have you wondered why they are most dreaded? You would know if you were preparing for one or if you had attempted one or more such interviews. This post will help you prepare for your product manager interviews and focus more on the design type of questions.. Click to Read More...

Hijacking the Pricing Case Interviews — Get Analytical
Pricing case questions are most commonly asked in consulting or FAANG product interviews. It is imperative that the company set the right price to sell its goods or services and obtain profits. However, this analytical question of pricing should not be complex if you know the proper approaches and frameworks. Click to Read More...

Porter’s Five Force Analysis
Porter's 5 forces is a method of analyzing business competition, contrary to the traditional SWOT (Strength, Weakness, Opportunity, Threat) analysis, which Michael E. Porter of Harvard University found to be lacking vigor and depth. Click to Read More.

Writer's Cafe - My Poetry Blog
Poetry is my way of capturing emotions, moments, and thoughts that often go unspoken. Through words, I find a unique rhythm to express and connect with the world around me. Check out my poetry blog. Click to Read More.
